Sky has announced the SKy Sports Week Pass, a seven day all-access pass for sports fans to watch all seven Sky Sports channels through a Now TV set-top box, web browser, compatible games console or mobile device.

Available for a limited time only, the new week pass only coss £1 more than the current Sky Sports Day Pass and will be sold exclusively through the Sky Now TV website. Once activated, viewers will be able to access all Sky Sports content for seven days across all their compatible devices, including the Xbox One and PS4 games consoles, Apple TV, certain LG smart TVs, iOS and Android smartphones or tablets, and Sky's own £10 Now TV box.

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As well as the existing Sky Sports channels, the new pass also includes access to the new Sky Sports 5 and Sky Sports News HQ, which are both due to launch tomorrow.

"We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that," Gidon Katz, Now TV director, said of the announcement. "Now fans simply have to decide if they want to snack on a day pass or feast on a week’s sport for just £10.99.

"With the start of the football season just days away, this is great to be giving sports fans even more choice."

To coincide with the launch, the existing day pass will be reduced to £6.99 for a limited time. Both prices will be available until the 27th of November, meaning sports fans will be able to use it to watch the start of the Premier League football season, as well as other major sporting events like the 2014 Ryder cup.